How to Tell if Your Copywriter is Worth Top-Dollar
If you want to earn money online, you're going to have to have a site. If you want that site to be profitable, it needs to be written extremely well. Unless you're good at copywriting already it's wise to hire someone who is experienced to compose the text on your site. A good copywriter can help you generate far more money than you could ever hope to see if you attempted to do the writing by yourself. Evidently, not all copywriters are born equal. Some of them are very gifted. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is a breeze. Here is how you can tell the difference.
Does the writer have a web site of his or her own? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they claim to be able to help you with the one you are putting up? Look closely at the copy used on this web site also. If there are a number of errors, this is not good.
How favorably do you react as you are going over the copywriter's own text? This involves more than merely noticing grammar and spelling mistakes. Do you have any kind of emotional reaction to the copy on the site? Are you feeling warmly toward the writer? Does it make you feel like you want to discover more about the writer and keep reading? Does the website copy make you feel like you want to hire that copywriter right away? Does website copy make you want to run for the hills? Does it make you angry? All of these are vital reactions and you should take note of them.
Perform your background research on the copywriter. Seek reviews on third-party websites and forums. It's unlikely that you will find any bad reviews on pop over here the writer's own website. Search online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Look closely at these reviews and feedback. Ask the copywriter to furnish you with some references. See to it that you follow up and actually make contact with those references so that you can get an honest opinion from them.
Be sure you spend some time going through the samples given by the writer. Ask for a few more samples than can be read on the writer's website. This is especially important if the copywriter claims he or she is an expert in a subject. When the writing feels like it was stolen from Wikipedia or is especially vague, you better find another copywriter.
There are a number of different ways to discover if a copywriter is worth spending your money. It is essential to do your homework and look beyond the person for information pertaining to his/her reputation and character.